Non-ITBeginner

Digital Marketing

Build your brand, attract audiences, generate leads, and drive measurable growth through digital marketing.

Duration: 12 weeks
Language: English

Taught by Kabir Desai

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₹8,000

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12 weeks
Taught in English
Certificate on completion

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The course

What this course covers

Learn how to plan, execute, and measure digital marketing campaigns across multiple channels. Explore marketing strategy, branding, content creation, search engine optimisation (SEO), social media marketing, Google Ads, Meta Ads, conversion funnels, analytics, email marketing, and CRM automation. Apply these skills through practical campaign exercises and an industry-focused capstone project to build a portfolio for digital marketing roles or freelance opportunities.

Your skills

What you'll learn

Understand digital marketing strategy and customer acquisition funnels
Apply branding principles and develop consistent brand messaging
Create content strategies for digital audiences

₹8,000

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Understand on-page, off-page, and technical SEO fundamentals

Plan and optimise social media marketing campaigns

Understand Google Ads and Meta Ads campaign structures

Design marketing funnels to improve lead generation and conversions

Use analytics to measure campaign performance

Create email nurture sequences and understand CRM automation

Explore affiliate marketing and online reputation management

Develop an integrated digital marketing growth plan

Find your fit

Who this course is for

Beginners interested in digital marketing
Students and graduates preparing for marketing roles
Working professionals looking to upskill in digital marketing
Aspiring SEO specialists and social media marketers
Future performance marketers and digital marketing analysts
Entrepreneurs and freelancers who want to promote products or services online

Before you begin

What you'll need

Basic computer and internet skills
Interest in marketing, communication, and online platforms
Willingness to practise consistently and complete campaign exercises
Basic written communication skills
No prior digital marketing experience required

Put it into practice

What you'll build

01
Customer Persona and Journey Map
Define a target audience and map its journey from awareness to purchase.
02
SEO Audit
Review a sample website and identify opportunities to improve search visibility.
03
Social Media Campaign
Create a content calendar and sample posts for a brand.
04
Paid Advertising Campaign Plan
Develop a sample Google Ads or Meta Ads campaign with objectives, audience targeting, and budget assumptions.
05
Email Marketing Workflow
Design an email nurture sequence for prospective customers.
06
90-Day Growth Plan
Combine content, SEO, social media, paid advertising, and analytics into a coordinated growth strategy. These project descriptions are based on the supplied course outline; confirm which deliverables are included in the actual syllabus.

Digital Marketing

What this course covers

What you'll learn

Who this course is for

What you'll need

What you'll build

Customer Persona and Journey Map

SEO Audit

Social Media Campaign

Paid Advertising Campaign Plan

Email Marketing Workflow

90-Day Growth Plan

Your course mentor

Kabir Desai

Frequently asked questions

Digital Marketing

What this course covers

What you'll learn

Who this course is for

What you'll need

What you'll build

Customer Persona and Journey Map

SEO Audit

Social Media Campaign

Paid Advertising Campaign Plan

Email Marketing Workflow

90-Day Growth Plan

Your course mentor

Kabir Desai

Frequently asked questions

Do I need a computer science degree?

Are classes live or recorded?

Can I pay in installments?

When do I get access to the course?

Will I get a certificate?

Can I talk to someone before I enroll?